The short answer is no, marketing, in general, is a game, and everything and everyone is marketed to and is marketable. It's your choice as a marketer to stretch beyond the original thought and see where it can lead. There are infinite possibilities but a dire need to take massive action and be bold, courageous leaders to push the button.

It's like a thing for me. Honestly, I have been in marketing all of my life. My parents were small business owners and I loved to help where I could. Then this passion went on in high school and in college and well, here I am today. 

It was not an easy ride and many people throughout my career journey have taken a chance on me. So I just buckled down and took massive action to learn and innovate as much as I could.

First, check your phone lines. Second, check to see if your company properly forecasted seasonality and capacity correctly. Oh wait, you don't have a forecast. Start by creating goals for your revenue and work your way to get there. What gets measured gets managed. We have to do the math before we run our operations and especially even start thinking of marketing. Wasted spend is a tragedy and it hits the bottom line. That's no bueno.