As a marketer the importance of continuous learning, an abundant mindset, and gaining knowledge through books, even if they were written in previous years.

In today's fast-paced world, innovation and adaptation are key to staying ahead of the curve. The most successful people are those who embrace change, seek out new opportunities, and never stop learning. Whether you're an entrepreneur, a student, or a professional, being curious and open-minded can help you unlock new opportunities and achieve your goals.

At the heart of this mindset is the concept of abundance. Rather than focusing on scarcity and limitations, an abundant mindset sees opportunities everywhere and believes that there is enough success to go around. This mindset encourages us to approach challenges with a sense of possibility and optimism, rather than fear and doubt.

One of the most effective ways to cultivate this mindset and gain new knowledge is through reading books. While some may think that books written in previous years are outdated and irrelevant, the general concepts and principles can still be applied with a fresh perspective and innovative thinking. Here are is a list of books that I keep going back to as a marketer in the home service industry. You will notice that I read a lot about technology, leadership, marketing and business. Technology drives the market because they will always have bigger budget then we do and strategies that scale faster because they utilize psychology when building their products and channels that we as home service marketers spend in to. So I analyze the competition, I look for ways they innovate and see how I can adapt and incorporate the innovation. Marketers love chasing shiny objects but with intention. I would recommend getting these books in hardcopy so you can take notes and then give it as a gift. Sometimes I do this with and without the notes for the gift. It's a fun way to give back and support my core value of always being a student.

What To Do When it's Your Turn and It's Always Your Turn by Seth Godin
This book was given to me by a dear friend, Dave Rothacker and it is a game-changing book for anyone seeking to make a difference in their personal or professional life. With actionable insights and practical advice, this book empowers readers to take control of their destiny and create a meaningful impact in the world.

As a marketer, you'll discover how to seize every opportunity and maximize your potential in a rapidly changing landscape. This book will challenge you to think creatively and strategically, while providing a roadmap to navigate the uncertain terrain of modern business.

From a leadership perspective, "What to do When It's Your Turn and It's Always Your Turn" inspires readers to lead with purpose and passion. You'll learn how to cultivate a winning mindset, overcome obstacles, and empower others to achieve their full potential.

Whether you're a seasoned professional or just starting out, this book is a must-read for anyone seeking to make a difference in their life and career.

Contagious by Jonah Berger

Have you ever wondered why some ideas spread like wildfire while others fizzle out? In "Contagious," Jonah Berger delves into the science of virality and reveals the six principles that make things catch on. Whether you're a marketer or just curious about human behavior, this book will teach you how to create content that sticks like glue.

NEW-Crushing It!: Int How Great Entrepreneurs Build their Business and Influence and How You Can, Too by Gary Vaynerchuck

If you're tired of grinding away at your business with little to show for it, it's time to start crushing it like Gary Vee. In this book, the social media superstar shares his secrets for building a brand, growing a following, and dominating your niche. Warning: reading this book may cause you to drop everything and start a podcast.

The 1 page marketing plan by Allan Dib

Are you tired of drowning in a sea of marketing jargon? In "The 1-Page Marketing Plan," Allan Dib strips away the fluff and shows you how to create a simple, actionable marketing plan that actually works. Whether you're a solo entrepreneur or part of a big team, this book will help you stand out from the competition and attract more customers than you can handle but only if you take action on this.

Influence: The Psychology of Persuasion" by Robert B. Cialdini

Want to learn how to persuade people without resorting to Jedi mind tricks? Look no further than "Influence" by Robert Cialdini. This classic book explores the science of persuasion and reveals the six universal principles of influence. Whether you're a salesperson, a marketer, or just a regular person trying to get your way, this book will teach you how to ethically sway others to your point of view.

Building A Story Brand by Donald Miller
If you are  struggling to make your brand stand out in a sea of noise read "Building a StoryBrand," Donald Miller shows you how to create a compelling brand story that resonates with your customers. Using the power of storytelling, you'll learn how to clarify your message, connect with your audience, and turn them into loyal fans. Warning: this book may cause you to break out in hives if you're allergic to cheesy movie references. This is my go to when I need to reset and write really understand who I am writing the story about and the structure. This is where I learned the story really isn't about you, it's about them. GREAT book with a website that has great content to continue the learning.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgn
Learn how to create a new market space that's ripe for the taking. Using real-world examples, they'll teach you how to identify untapped opportunities, differentiate yourself from the competition, and make your rivals irrelevant. Warning: reading this book may cause you to feel like a ninja master of market disruption.

Hooked: How to Build Habit-Forming Products by Nir Eyal

Want to create a product that's so addictive, your customers can't stop using it? In "Hooked," Nir Eyal reveals the psychology behind habit-forming products and shows you how to build products that people can't live without. Whether you're a startup founder or an established business, this book will teach you how to create products

Purple Cow by Seth Godin

This book was life changing and why my business is named remarketable. See I learned that every experience you have deserves to be remarkable. It made me think if I was tired of blending in with the crowd? In "Purple Cow," marketing guru Seth Godin challenges businesses to be remarkable and stand out in a sea of mediocrity. Using real-world examples and case studies, Godin shows how businesses can create "purple cows" – unique and remarkable products or services that capture the attention of customers and create lasting impact. This book is a must-read for anyone who wants to differentiate themselves from the competition and succeed in today's crowded marketplace. So if you're ready to be remarkable and leave the herd behind, pick up a copy of "Purple Cow" today!

This is Marketing by Seth Godin

Looking for fresh ideas and practical strategies to help you succeed in the world of marketing? Look no further than "This Is Marketing" by Seth Godin. In this book, Godin shares his years of expertise and insights into the world of marketing, offering a blueprint for how businesses and individuals can thrive in today's digital age. Whether you're a seasoned marketing professional or just starting out, "This Is Marketing" is a must-read for anyone who wants to stay ahead of the curve and succeed in the world of marketing. So if you're ready to take your marketing game to the next level, check out our blog about "This Is Marketing" and discover how you can apply Godin's insights to your own business or personal brand.

I encourage you to get your reading on and wrap your head around ideas that have already been tested and used and thought of because simply put no idea is a new idea.

xoxo,

Your Marketer In The Trades

Sarah

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